Fact: I enjoy pressing my buttons. They really told me. But I can’t really complain as a marketer.
A lot of my job is to get people to push my buttons — well, to convert, click our Calls-to-Action (CTAs).
It, in effect, usually requires them to push the right buttons–appealing to their desires, motives, and fears, but it can be a challenging dance.
In many different places, calls-to-action can be used: on your website, in an email, at the end of a blog post.
Nonetheless, the goal is the same regardless of the location: get the viewer to press.
Not only do they need to be visually attractive and popular, but the material also needs to be convincing.
We could write a complete textbook on how to do this, but when it comes to calls-to-action.
1 .Make them action-oriented
2. Use the first-person
3. Include strong visuals
4. Create a sense of urgency
5. Eliminate objectives or friction
6. Make them stand out and easy to find