4 Ways Ensure Your Calls-to-Action are Attracting Your Desired Audience
The position of your call-to-action is critical to your audience’s success.
“Every page on your site should help tourists understand what they should do next,” according to HubSpot. That’s right, you should include a call-to-action on EVERY page. This will be your most frequently visited page, particularly on your home page.
Knew you had the highest click on the submission rate below the post calls-to-action compared to the banner and sidebar calls-to-action? If not, you may want to think about placing your best offer there.
Position is essential to ensuring that you draw appropriate and skilled leads from calls to action.
Is copy scared away from your visitors? It could be if you don’t fit the copy on your landing page and CTA.
Are you actually trying to figure out how to continue your call-to-action on your computer screen? Think about the verbs!
Research by social media scientist Dan Zarrella from HubSpot reveals that verbs are the component of expression that creates the most Twitter shares. Talking of tweets, keeping your CTA short and sweet as well is a good idea.
Visitors have a short period of time when browsing the web, so keeping your copy between 90 and 150 characters gives you a much better chance of reading (and clicking).
And you wrote the call-to-action button successfully. It’s time for it to shine now.
The color scheme you pick will mean the difference between a new lead or an opportunity missed.
Each color evokes with people a different mood and results in a different reaction (Color Theory 101).
Blue, for instance, can be relaxed while red stresses the value of a bid.
The most important factor in producing an engaging call-to-action is to provide information related to the needs of your customer.
You wouldn’t offer an eskimo a free consultation on air conditioning, or a steakhouse coupon to a vegetarian, so make sure you do some research in advance. To cater for your call-to-action to their specific needs, or lack of them, it is important to learn who is visiting your website.
Follow these 4 call-to-action tips and you will see an increase in your click through levels in no time. You can attract any desired audience with great location, copy, color, and relevance, whether they are eskimos, vegetarians, inbound marketers, or a combination of all three.